History Of Online Shopping: Online shopping actually dates back a lot further than most people would realize, it seems like more of a new millennium thing when really it dates back to the mid 1980’s. In 1990 Tim Berners-Lee created the first World Wide Web server and browser. By 1994 online shopping had grown immensely and there were advances like online banking and the opening of an online Pizza Hut also during 1994, Netscape introduced SSL encryption of data transferred online, which has made online shopping secure. In 1995 Amazon expanded their online market which is now one of the biggest online stores. In 1996 eBay was introduced which was basically the first well known online bidding and selling website, this would be the first of many similar to its kind to come.
Future of Online Shopping Videos:
http://www.youtube.com/watch?v=Z4omx3zef5o
http://www.youtube.com/watch?v=PkW1vOWtDsI&feature=related
A Paradigm Shift:
http://www.youtube.com/watch?v=PkW1vOWtDsI&feature=related
A Paradigm Shift:
Traditionaly, people have alway's physically gone to a store, with an item, or items in mind for purchase. People will travel to the store, and will go and buy the items they wanted, and possibly things they didn’t originally plan on purchasing. More and more recently however, with the introduction of credit cards, and online banking, Online shopping has come to the fore-front. Thousands of retailers have opened up online branches of their retail outlets, and it is much easier for people to simply turn on their computer, bring out their credit card, and purchase the items they would like.
This benefits and hurts retailers at the same time. The obvious major benefit, is labor costs are cut, employee’s spend less time with customers over-all, and it reduces the need for as many employees. The downside to this, is, the lack of “impulse” buy’s that people making online purchases will find. For example, the candy rack next to the cash register, isn’t there in an online store. As well, in many cases, People tend to buy less add-ons. For example, Buying a TV online, a person will buy a tv, Buying a TV in a store, after talking to an employee, will likely leave with more than just the TV, (TV stand, dvd player etc.)
As far as being advantageous for the shopper, They do not need to leave their homes, except to possibly pick up the item they are purchasing, however many retailers have ‘next day delivery’ which will bring the purchase to the customers door. This phase-shift with the way people shop, is an incredible demonstration of the power of technology, and the internet. And with more and more retailers offering their products online, hundreds of new products are available online every day. More and more, shopping is moving from the store, to the living room.
Statistics:
http://www.multilingual-search.com/world-statistics-on-the-number-of-internet-shoppers
-Among Internet users with Internet access using it shop, the highest percentage shopping online is found in:
South Korea (99%)
UK (97%)
Germany (97%)
Japan (97%)
US (94%)
This benefits and hurts retailers at the same time. The obvious major benefit, is labor costs are cut, employee’s spend less time with customers over-all, and it reduces the need for as many employees. The downside to this, is, the lack of “impulse” buy’s that people making online purchases will find. For example, the candy rack next to the cash register, isn’t there in an online store. As well, in many cases, People tend to buy less add-ons. For example, Buying a TV online, a person will buy a tv, Buying a TV in a store, after talking to an employee, will likely leave with more than just the TV, (TV stand, dvd player etc.)
As far as being advantageous for the shopper, They do not need to leave their homes, except to possibly pick up the item they are purchasing, however many retailers have ‘next day delivery’ which will bring the purchase to the customers door. This phase-shift with the way people shop, is an incredible demonstration of the power of technology, and the internet. And with more and more retailers offering their products online, hundreds of new products are available online every day. More and more, shopping is moving from the store, to the living room.
Statistics:
http://www.multilingual-search.com/world-statistics-on-the-number-of-internet-shoppers
-Among Internet users with Internet access using it shop, the highest percentage shopping online is found in:
South Korea (99%)
UK (97%)
Germany (97%)
Japan (97%)
US (94%)
-The most popular and purchased items are:
Books (41% purchased in the past three months)
Clothing/Accessories/Shoes (36%)
Videos / DVDs / Games (24%)
Airline Tickets (24%)
Electronic Equipment (23%)
- Over 875 Million Consumers Have Shopped Online - the Number of Internet Shoppers Up 40% in Two Years.
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